Creating an Abandoned Cart Workflow with the power of the HubSpot Integration is as easy as 1-2-3!
These steps are valid for customers that started their integration account after 7/14/20.
1. Automation -> Workflows
2. Click the button "Create workflow" and choose type "Start from scratch"
3. Create the "Contact-based" Workflow using the "Contact properties" filter type and the "Magento Last Abandoned Cart Summary: Created At" property. Set this property to "is less than N days ago".
4. Add an email! be sure to use the Quote Tokens from the Connector to customize the email!
TIPS:
- Use Personalization Tokens in the email to personalize the content
- Add a time delay after the Enrollment, 1-24 hrs, depending on when you want to tempt the customer back to make the purchase
- Add a second follow up email after a delay and Last Order check
- Add an If/Then to create a Static List as a quick reference to Abandoned Cart Conversions (After the email, add a delay, and then check if "Newest Order Date" is Less Than 1 days ago)
